|
週次 |
日期 |
單元主題 |
|
第1週 |
9/18 |
Introduction to business (industrial) marketing |
|
第2週 |
9/25 |
National Holiday |
|
第3週 |
10/02 |
Customer orientation and customer relationship management |
|
第4週 |
10/09 |
Organizational buyers and their buying behaviors |
|
第5週 |
10/16 |
Market Segmentation |
|
第6週 |
10/23 |
Demand Analysis |
|
第7週 |
10/30 |
Marketing Strategy |
|
第8週 |
11/06 |
Product and Services Management for Business Markets |
|
第9週 |
11/13 |
Pricing & Channel Strategy |
|
第10週 |
11/20 |
Mid-term project presentation |
|
第11週 |
11/27 |
E-commerce Strategies for Business Markets |
|
第12週 |
12/04 |
Business Marketing Communications |
|
第13週 |
12/11 |
Sales Force Management |
|
第14週 |
12/18 |
Negotiation |
|
第15週 |
12/25 |
Ethical Dilemmas in Business Marketing |
|
第16週 |
1/01 |
National Holiday |
|
第17週 |
1/08 |
Term project presentation |
|
第18週 |
1/15 |
Term project presentation |